So, this whole thing is (I think) an advertisement scheme of Volkswagon. However, it is quite possibly the most interesting and fun one I've seen in a while. The entire premise is that if something normally arduous is made amusing, more people will do it. Common sense, right? What's cool is the way they illustrate it. [youtube]2lXh2n0aPyw[/youtube] Obviously, this isn't going to make me go out and buy a VW, but I think it's kinda cool when major companies do things like this. EDIT: Just saw this one, it's even better imo [youtube]cbEKAwCoCKw[/youtube]